There are a lot of different types of sites that you can build on the internet. You’re not isolated to just one, and that’s why many people are starting to build their own sites. In fact, more and more people are launching their own personal pages than ever before, and it’s not just a branch of social media. In some instances, a full site can be managed for around $8 a month, and that includes a domain name, hosting and more. Even though you can set up a personal age, or even a site for your business options, you will need to understand the major problem that every single website on the internet faces, traffic.
No One Is Exempt From Traffic Issues
On the internet today, the main purpose of creating a website is to get people to see it. If you build it, and no one sees it, you may find yourself dealing with a variety of issues. What good is a website that you’re crafting if you get no hits to it. For some that is ok, but if you want to build a business, you absolutely need a great deal of traffic to generate any sort of income, or even gain a following.
For those that scoff at the notion that large companies face this issue, all you need to do is look at the proposed marketing budgets that many companies have. You’ll find that the top corporations are spending millions of dollars to fund internet marketing, SEO projects and so much more. You may not have the budget that a large corporation has, but you can still work on search engine optimization without spending a fortune. Leveling the playing field may not happen on day one, but if you slowly take shots at the proverbial tree trunk, the tree will fall and you’ll gain clearance to get more traffic.
3 Major Elements of SEO For Small Scale Projects
If you’re setting up a 1 page site, or a blog that has a few posts every week, you’ll want to take into account 3 major elements of SEO that will help you gain a foothold online.
Element #1 – Strict Content Management
If you want to isolate your page to one niche, or market, you will want to ensure that the content that you’re going to upload is strictly written. Whether you hire a professional or you do it yourself, make sure to write it out, edit it, and edit again. Every single word that you use has to be thought about and it has to contain very specific keyword density, and repetition. If you’re also going to have a site that doesn’t get updated often, this becomes crucial. Every word should be carefully processed for maximum effect.
Element #2 – Image Optimization
For those that are going to be using visual media, make sure that it’s absolutely optimized for web and mobile devices. All images should be 72 dpi, and should not be too large. HTML modifications should not shrink larger images into place, as that doesn’t help with page loading. Page load speeds are effected with images, so make sure that you’re careful in what you’re selecting to upload. The smaller the file size, the better off you’ll be overall.
Element #3 – Outbound Links
When you’re putting up information online, make sure that you have outbound links to major sources. Don’t flood your content with links, but if you find a relevant authority site, link certain anchor text. This will show search engines that you’re not trying to “game” the system, or trying to isolate your page’s content for the purpose of just SEO.
Small scale projects require less intensive search engine optimization, but it should not be ignored. Without it, traffic generation can turn into an arduous thing.